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Hotstar Hiring in India for Associate

Hotstar Career

Wish to dissect the subjective content world into numbers?

Disney +Hotstar are looking for candidates with strong interest in understanding content & consumer. A category associate will support one of key consumer cohorts for Disney+ Hotstar (Sports, Hindi, Regional). The aim of this team will be to central own key business goals for this consumer cohort and enable decisions & interventions to help move the metrics meaningfully.

Job Title : Category Associate


Consumer & Industry

Understand consumer segments, behaviour, latent needs, value propositions through qualitative and quantitative research.

Derive additional insights through analytics basis on-platform consumer behavior.

Build creative expertise in the team to find differentiation opportunities and support content buy.

Stay abreast of industry & competitive landscape in the category and identify trends, future growth areas.

Strategy & Planning

Support content strategy to deliver above goals - based on consumer demand, OTT behaviour, need for differentiation and competitive landscape.

Build content business case financial models.

Work with cross-functional teams to move levers to help achieve success.


Own, track & report key success metrics for the category (subs, engagement, retention).

Performance Review of content launches and marketing/ product interventions.

Support category reviews with leadership & support decision making. 


The glory. Almost too much responsibility. 

No dress code. Unlimited leave. A fun-life balance. 

A ticket on our rocket ship to the moon. 

Apply Now Click Here

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