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Department Head - Brand Digital Marketing Aditya Birla


Job Description

Job Purpose - To Create Digital Marketing & Customer Engagement at a B2B2C level by driving integration of offline initiatives, customer touch points, Data and Digital strategy enabling business development through a combination of marketing & supply chain linked initiatives.

Brand Awareness & Communication - Stress upon Digital and non conventional mediums and strategies that helps strengthening the brand image

Create global positioning for LIVA Birla Cellulose and drive awareness in trade communities in India and global markets
  • Manage media budgets, plans and spends inked to business strategies and use a cost efficient mix of ATL and BTL that not only build awareness but also seed the category by reaching out the product experience at the moments of truth (outside home moments) when theyneed it the most
  • Building cut through propositions

  • Create right positioning for the Brand in Fashion and Corporate space through effective PR & Digital medium

    Define the brand objectives/deliverables
  • Brief, evaluate & recruit the PR & Digital agency for our brand objectives/ deliverables
  • Consistently feed them with content/ stories in line with our brand strategy
  • Ongoing evaluation based on pre defined performance parameters

  • Digital marketing B2B - Business growth in Global markets (Argentina, Brazil, USA, Europe, Turkey, Bangladesh, India, Sri Lanka

  • Sales & Business development enablers, lead generation by building database of potential audience in key markets globally
  • Focus on key segments like home textiles, Non-Woven, Textile (Womens wear, Mens wear)
  • Engagement with Global Brands & Sourcing Houses
  • Deploy performance driven campaigns in the global markets with clearly defined KPI linked to sales objectives
  • Own, support, develop various tech/digital platforms like CRM etc. for data management and MIS reports

  • Digital & E-Commerce Management B2C - Liva Brand Consumer Engagement

  • Manage Content & Influencer marketing, Social Media for brand reach & engagement
  • Use paid media to drive traffic to
  • Improving the rankings of Category + Liva, Category for Liva further in order to generate organic traffic
  • Transfer of knowledge from business to consumers highlighting sustainability stories, fashion stories etc.
  • Transfer of insights from consumer trends, insights from consumers to business (Category, B&R, Fibre sales)

  • LAPF Promotion Value Chain management & promotion through

  • Promote brand LAPF in India & in global markets
  • Increase the number of visits on the
  • Provide Omni channel experience across customer touch points (LAPF Studio, LAPF Connect, LAPF Confluence)

  • Trade Promotions - Exhibitions & Customer Touch points

  • Manage the global exhibition & marketing calendar
  • Develop propositions & clear messaging
  • Use of Technology/Digitization at the touchpoints
  • Use On-line & offline media to generate leads, engagement and conversion for business

  • Candidate profile
    • 14 - 15 years of experience in developing and implementing digital marketing strategies
    • In depth knowledge of different digital marketing channels and experience with online marketing tools and best practices
    • Numerically oriented and data driven thinking
    • Responsible for driving digital road maps across locations and seamlessly driving them into measurable execution
    • Experience of Media Planning, Buying, knows conversation and numbers (ROI Measurements)


    Post Graduate Certificate

    Minimum Experience Level

    14-15 Years

    Report to
    Assistant General Manager

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