Department Head - Brand Digital Marketing Aditya Birla
Job Description
Job Purpose - To Create Digital Marketing & Customer Engagement at a B2B2C level by driving integration of offline initiatives, customer touch points, Data and Digital strategy enabling business development through a combination of marketing & supply chain linked initiatives.
Brand Awareness & Communication - Stress upon Digital and non conventional mediums and strategies that helps strengthening the brand image
Create global positioning for LIVA Birla Cellulose and drive awareness in trade communities in India and global markets
Manage media budgets, plans and spends inked to business strategies and use a cost efficient mix of ATL and BTL that not only build awareness but also seed the category by reaching out the product experience at the moments of truth (outside home moments) when theyneed it the most
Building cut through propositions
Create right positioning for the Brand in Fashion and Corporate space through effective PR & Digital medium
Define the brand objectives/deliverables
Brief, evaluate & recruit the PR & Digital agency for our brand objectives/ deliverables
Consistently feed them with content/ stories in line with our brand strategy
Ongoing evaluation based on pre defined performance parameters
Digital marketing B2B - Business growth in Global markets (Argentina, Brazil, USA, Europe, Turkey, Bangladesh, India, Sri Lanka
Sales & Business development enablers, lead generation by building database of potential audience in key markets globally
Focus on key segments like home textiles, Non-Woven, Textile (Womens wear, Mens wear)
Engagement with Global Brands & Sourcing Houses
Deploy performance driven campaigns in the global markets with clearly defined KPI linked to sales objectives
Own, support, develop various tech/digital platforms like CRM etc. for data management and MIS reports
Digital & E-Commerce Management B2C - Liva Brand Consumer Engagement
Manage Content & Influencer marketing, Social Media for brand reach & engagement
Use paid media to drive traffic to livafluidfashion.com
Improving the rankings of Category + Liva, Category for Liva further in order to generate organic traffic
Transfer of knowledge from business to consumers highlighting sustainability stories, fashion stories etc.
Transfer of insights from consumer trends, insights from consumers to business (Category, B&R, Fibre sales)
LAPF Promotion Value Chain management & promotion through
Promote brand LAPF in India & in global markets
Increase the number of visits on the lapfconnect.com
Provide Omni channel experience across customer touch points (LAPF Studio, LAPF Connect, LAPF Confluence)
